Stuffy Jaguar Land Rover (left) is morphing into JLR – a supposed ‘house of brands’ synonymous with luxury (below.) JLR is playing catch-up with EVs and ditching Jag saloons, although it can’t make enough Range Rovers – whatever powers them and however much they cost. Whether or not Defender is better than Land Rover Defender …
The post What’s in a name tweak? Carmaker JLR hopes it’s a luxury ‘house of brands’ first appeared on More About Advertising.
from Digital Marketing Education https://ift.tt/FcIbuSw
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