Monday, June 12, 2023

Spotify challenges ad creatives in latest B2B push


“Spotify offers advertisers and creative minds a unique canvas to play, create and innovate. We wanted to shine a light on the process and inspire others to flex their creative muscle,” said Grace Kao, Spotify’s head of ads business marketing, in a statement. “’The Perfect Pitch’ brings people under the hood, taking listeners on a journey to understand the craft of audio production—and we thought, ‘what better way to put those skills to the test than with creative briefs from brand leaders themselves?”

The competition will be hosted by Hunter March, who is the host of “Sugar Rush” on Netflix and “Nightly Pop” on the E! network.



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from Digital Marketing Education https://ift.tt/Vv6tcpg

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