On the fourth day of the Cannes Lions Festival, Publicis Italy | LePub won 7 Lions (1 Gold, 2 Silver, and 4 Bronze), as their campaigns for Heineken® and Barilla claim top spots on the podium. The Barilla Passive Cooking project, created by LePub Italy, secures 2 Bronze Lions in the Brand Experience & Activation and Innovation categories. Meanwhile, the Heineken® campaigns achieve an impressive 5 Lion wins, including 1 Gold, 2 Silver, and 1 Bronze in the Brand Experience & Activation category. The winning campaigns include The Closer (by LePub Italy & LePub Netherlands), Heinekicks (by LePub Italy, BBH & LePub Singapore), and 0.0 Barriers (developed by LePub Brazil). The latter also earns 1 Bronze Lion in the Creative Commerce category.
from Digital Marketing Education https://ift.tt/5FPGl4A
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