Opportunities for athletes
Beyond visibility for Stagwell—venue speakers included Jo Shoesmith, Amazon’s global chief creative officer; Mark Kirkham, senior VP and chief marketing officer of PepsiCo International Beverages; Amrapali Gan, CEO of OnlyFans; and Paulie Dery, chief marketing officer of Yeti—Sport Beach provided an opportunity for athletes to market themselves at Cannes, many of whom attended the festival for the first time.
One athlete, who hadn’t been to the festival before, was “surprised” by the experience and said it offered the opportunity to meet with brands in a novel way.
Another athlete, Kelvin Beachum, an offensive tackle on the Arizona Cardinals, said the venue “empowered” athletes to be able to talk directly with brands. “Brands need to do a better job of having direct conversations with athletes and allow us to drive the narrative instead of putting their agents in front of the athlete all the time,” he said.
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One executive marveled at the fact that athletes were sprinkled throughout the festival and felt like it “elevated” its stature. Another remarked that the athletes felt more “down to earth” and approachable than other celebrities.
Several athletes, including Anthony, McCollum and Marshall, as well as Seahawks wide receiver DK Metcalf, were spotted at a party Wednesday night hosted by Group Black at Bisous Bisous Club that featured a performance by rapper Q-Tip.
from Digital Marketing Education https://ift.tt/TBYyx3K
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