Messianu said he came to the realization that he prefers being an entrepreneur rather than the “typical corporate life.”
“What I really enjoy is building things from scratch, building a culture, building a company, just like I did with Alma,” said Messianu, who founded the agency, then known as del Rivero Messianu, in 1994. It was acquired by DDB in 2001.
“My personal mission has always been to help elevate and dignify the presence of Latinos in the U.S.,” he added.
DDB didn’t immediately respond to questions regarding how Messianu’s McDonald’s account role will be filled.
Last year, when taking on the McDonald’s account role, Messianu said he aimed to make the Golden Arches advertiser of the year at Cannes within two to three years. “McDonald’s has to be the brand that every creative wants to work on,” Messianu said in April 2022. “That’s what it was when I started the business.”
Messianu said he would split his time with Alma, consult for the agency and help with key clients such as McDonald’s, which is Alma’s largest, according to Messianu. However, a majority of his time will be spent working on Included.
‘Very nimble, very flexible’
from Digital Marketing Education https://ift.tt/fsoNYbJ
No comments:
Post a Comment