A minimum of four more originals will debut in the coming months, Maximum Effort said. The programming will also include licensed content such as “Absolutely Fabulous,” “ALF,” “The Carol Burnett Show,” “Extras” (UK), “Fifteen,” “Kids in the Hall,” “Mad TV, “The Office” (U.K.), “Sports Night” and “Two Guys a Girl and a Pizza Place.” (Reynolds starred in “Fifteen” and “Two Guys”)
Launching a whole free ad-supported streaming (FAST) channel is a big step for Maximum Effort, the creative company whose marketing arm has become known for its irreverent advertising in recent years.
“We’re really thinking about this FAST channel, both on the programming side and the ad breaks side, as an incubator,” George Dewey, co-founder of Maximum Effort and chief brand officer of its parent company, MNTN, said in an interview at the Cannes Lions festival. “We want to take some swings. We want to be known as kind of the Ryan Reynolds Cartoon Network. We want to try things that have not been tried before. That’s the most important thing for us because that’s the only way we will learn.”
from Digital Marketing Education https://ift.tt/ZLBm2TD
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