“I think that younger generations who didn’t grow up with these characters might be curious about them,” said Adam Chandler, journalist and author of “Drive-Thru Dreams.” “They might feel like they are being welcomed into a confederation of generations. If the people around you grew up with them, but they have no resonance for you, there might be excitement to be gained by interacting with these characters. It sounds silly, but if you listen to people talk about core memories and cultural artifacts, having access to them probably means something.”
Older McDonald’s fans might remember that the original Grimace, introduced in 1971, had four arms, one for each milkshake that the fast food chain offered, according to Reinhard. “He was created because he had a big belly and he shook a lot, so he was about shakes,” he said. Grimace originally went by Evil Grimace because he was hellbent on stealing milkshakes.
Grimace’s backstory was further filled in during a 1999 episode of the animated series “The Wacky Adventures of Ronald McDonald,” where viewers learned that Grimace was from Grimace Island and has a large family, including his Grandma Winky, aunts Millie and Tillie, his brother King Gonga and his Irish Uncle O’Grimacey, a green version of a Grimace who is associated with McDonald’s green Shamrock Shake.
from Digital Marketing Education https://ift.tt/D9fmcFK
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