Diageo North America Inc. said it is breaking off its brand relationship with music mogul Sean “Diddy” Combs.
The spirits maker made the announcement in a Tuesday court filing responding to Combs’s lawsuit last month accusing the company of racial bias in failing to adequately promote his Ciroc Vodka and DeLeón Tequila brands. Diageo asked the judge in the case to force Combs’s case into arbitration or dismiss it.
“Diageo is profoundly disappointed that Sean Combs, an entertainer and entrepreneur who has amassed nearly one billion dollars from a fifteen-year relationship with Diageo, has caused this bad faith, sham action to be improperly brought before this Court,” Diageo said in the Manhattan federal court filing.
A spokesman and a lawyer for Combs didn’t immediately respond to messages seeking comment.
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