Still, the widely anticipated launch failed to wow investors. Apple shares pared earlier gains after Vision Pro was announced. As of 2:34 p.m. in New York, they were up just 0.1% at $181.02.
The headset is an attempt to change how people interact with the world. Apple has long been seeking a new platform to take it beyond the iPhone and iPad. The wearable device mixes both virtual and augmented reality, meaning it can fully engross a user in content with high-resolution displays—ideal for video watching—or overlay apps on top of the wearer’s field of view, letting messages and notifications pop up without overwhelming the person.
“It’s the first Apple product you look through and not at,” CEO Tim Cook said during the presentation. “This marks the beginning of a journey.”
from Digital Marketing Education https://ift.tt/MTpQCLh
No comments:
Post a Comment