A 90-second video, developed by the brand’s Publicis-led advertising agency Le Pub, takes viewers around the globe to showcase social moments with Heineken, especially those done unexpectedly. Set to Plastic Bertrand’s zany “Ca Plane Pour Moi,” the ad whips from a misspelled Heineken tattoo, to an appearance by Formula One driver Mika Häkkinen, whose surname is among the many featured mispronunciations, to beer served with limes, and so on.
from Digital Marketing Education https://ift.tt/PrzMtih
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