Monday, June 12, 2023

DTC marketing news and trends: June 12, 2023


On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Mejuri: The direct-to-consumer jewelry brand rolled out its third New York City storefront in Manhattan’s Flatiron neighborhood this past weekend. Marketed as “everyday fine jewelry for every day,” Mejuri opened its second NYC brick-and-mortar store in Williamsburg this past March.  

Cash App: Pop-up alert: Cash App’s “Cash by Cash App” DTC apparel arm just opened its first-ever pop-up shop in NYC’s SoHo neighborhood. The pop-up, which Cash App collaborated on with Via, operated June 9 and 10, and celebrated Cash App’s latest “Mood Capsule” clothing and accessories drop.



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