Amtrak has sent out a request for proposal for its multicultural advertising business, Ad Age has learned.
The U.S. passenger railroad service is looking for creative, media, analytics and account planning to support marketing and advertising geared toward Black, Hispanic, Asian American and Pacific Islander and LGBTQIA+ consumers, according to RFP documents obtained by Ad Age.
Amtrak has a particular focus on digital and social strategies using media trends and technology to increase ridership and revenue, according to the RFP.
In accordance with its own diversity standards, Amtrak is asking for proposals to include each agency’s commitment to diversity, both internally and externally, according to the documents reviewed by Ad Age.
from Digital Marketing Education https://ift.tt/gOX72yf
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