Overall 40% of the score was based on whether the work “can have a tangible impact today and travel across borders.”
WheretoSettle was a data and tech solution at a festival dominated by talk of AI. But Lin said not everything that won required technology.
“Dogs Without Borders” from VMLY&R New York, Sao Paolo and Madrid won Gold around a program to train dogs to sniff out cancer in lower income areas with limited access to health care.
“That was based on science,” Lin said, “but didn’t require technology.”
The Grand Prix winner was a testament to the fact that “despite the fact that everybody has a role to play in making SDG real, it’s the power of brands that really takes sustainable development and makes it possible,” Lin said.
Gold winners
Two campaigns won Gold Lions in Sustainable Development Goals: “Pret A Voter” for Solar Impulse from Publicis Conseil, Paris; and “Dogs Without Borders” for KDOG Cancer Detection Group from VMLY&R New York, Sao Paolo and Madrid.
from Digital Marketing Education https://ift.tt/QSVxhRZ
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