Workday has found a new chief marketing officer in Emma Chalwin, who was most recently executive VP of global field marketing at Salesforce.
Chalwin joins Workday, a software platform for finance and human resources functions, as outgoing CMO Pete Schlampp is stepping down after less than a year in the role.
“After nearly seven years, Pete Schlampp has made the decision to leave Workday to return to his entrepreneurial roots,” according to a Workday spokesperson. Schlampp joined Workday when the company acquired his company Platfora in 2016.
At Salesforce, Chalwin was responsible for creating go-to-market plans, driving brand awareness and messaging, and leading demand generation globally. Prior to Salesforce, she held global brand and marketing roles at Macrovision, McAfee, and Adobe. Chalwin departs Salesforce after more than eight years with the company.
from Digital Marketing Education https://ift.tt/OpnLxPf
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