Skims: Kim Kardashian’s DTC shapewear and apparel brand opened its first European pop-up store last Monday in London with U.K. department store Selfridges. It’s set to operate through July 8 and Skims has plans to open more freestanding stores in Europe and the U.K. over the next few years.
Mejuri and Glossier: Both of these DTC brands are screaming for ice cream, apparently. From June 16 to 18, jewelry brand Mejuri hosted a “Scoop Shop” in Van Leeuwen’s flagship ice cream parlor. Guests received complimentary ice cream and got a first look at Mejuri’s new summer collection. Last Saturday, Glossier, the millennial-favorite makeup company, gave away frozen treats at its stores to celebrate its new “Cloud Paint” blush shades.
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