“Pharma has been historically a little bit behind the bar in craft and more functional and more metaphorical,” said Gloye. “But post-COVID, we’ve seen pharma enter the zeitgeist. We’ve seen more people be more aware than ever of health and what health means to them, so we’re looking to propel ourselves beyond smiling people on beaches with dogs and move into something much bigger.”
Díaz was most recently chief creative officer for VMLY&R Health Spain, a position he took on in 2020. He was behind VMLY&R Health’s campaign “Sugar Kids” for Spain’s Ministry of Health. The campaign, designed to highlight Spanish children’s high consumption of sugar, created six life-size children completely from sugary substances such as candy canes or chocolate.
He started his career in consumer, digital, e-commerce and commerce, CRM and advertising, before moving into health eight years ago as creative director for Ogilvy Health Spain. Diaz has worked across a range of pharmaceutical clients including GSK, Pfizer, Novartis, Janssen, Johnson & Johnson, AstraZeneca, Gilead, Merck, Lilly, Novo Nordisk and Bristol-Myers Squibb.
from Digital Marketing Education https://ift.tt/1lnBrkK
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