WPP has been following Majority since its inception, according to a statement from the London-based holding company. WPP CEO Mark Read has been “really impressed by [its] vision, market positioning and trajectory.”
“They do excellent work, but they also have a really strong, diverse approach, and they’re really adept at connecting with the new audiences that our clients want,” Read said.
The partnership between Majority and WPP will open holding company clients up to the agency, which specializes in “disruptive creativity that moves culture” across disciplines including advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism, according to Majority’s website. All of Majority’s C-suite and more than 75% of its employees represent the BIPOC and LGBTQ+ communities.
While Majority will continue to operate independently, Read sees the possibility for the agency to collaborate with WPP agencies such as Ogilvy, which has worked with Majority in the past.
“The best creative ideas today are collaborations, and I think together with our agencies, we can really produce breakthrough ideas for clients,” he added.
Majority’s home base is in Atlanta, where WPP has a growing number of clients and creative talent. The agency will make use of WPP’s new campus in the city, which opened this month.
from Digital Marketing Education https://ift.tt/7f6MACY
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