Viégas said concepting was easy, as the creatives were essentially writing for themselves. “It was also somewhat therapeutic,” he added. “And a wake-up call that I should stop bragging about awards for work I barely worked on.”
“We wanted to create content specifically for Cannes attendees, highlighting the sometimes irreverent experiences we all share at the festival,” said Cynthia Clevenger, VP of B2B marketing at Tubi, the free ad-supported TV streaming service. “We hear from our users all the time that they ‘feel seen,’ and we hope to exude that same sentiment to the ad community heading to France this month.”
Nicole Parlapiano, Tubi’s chief marketing officer, will be speaking at the festival—including a conversation about its lauded 2023 Super Bowl campaign with Ad Age and Mischief executive creative director Kevin Mulroy. That talk is happening Wednesday at 9 a.m. at the Infillion Garden in front of the Mondrian (formerly the Grand Hotel).
Read more: How Tubi tricked Super Bowl viewers
from Digital Marketing Education https://ift.tt/P0RMEUy
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