Sunday, June 18, 2023

Ad Chatter Season 4 Episode 2: Steve Red of RTOP


During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia.

Discussion topics include:

  • How a copywriter/art director partnership became a business partnership
  • His agency’s “No shitheads” rule
  • Whether he’d pitch the Tesla ad account if he had a legit shot at it

It’s a fun, 26-minute conversation.



source



from Digital Marketing Education https://ift.tt/8W2OP5x

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