During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia.
Discussion topics include:
- How a copywriter/art director partnership became a business partnership
- His agency’s “No shitheads” rule
- Whether he’d pitch the Tesla ad account if he had a legit shot at it
It’s a fun, 26-minute conversation.
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from Digital Marketing Education https://ift.tt/8W2OP5x
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