The company has also brought on David Sommer, who most recently served as chief commercial officer at Fetch, a shopping rewards technology company, after 11 years at Meta. He’ll be Snap’s head of verticals, and will be responsible for working more closely with consumer packaged goods companies to use the tools Snap has to offer.
Santa Monica, California-based Snap has been trying to jump-start its advertising business after a slowdown in marketer spending and changes to Apple Inc.’s privacy policies made digital ads less effective. The company, which reported its first-ever decline in quarterly revenue last month, has also turned to additional revenue opportunities, like selling augmented reality software for retailers to use on their own websites.
More news: Snap lets DTC merchants use its AR lenses on their sites
—Bloomberg News
from Digital Marketing Education https://ift.tt/b42sjlH
No comments:
Post a Comment