Live video: the future of TV advertising sales

Ad Age The State of TV Advertising: Agenda

Welcome remarks
Jeanine Poggi, editor, Ad Age

In conversation with Paramount
John Halley, president of Paramount Advertising, Paramount
Interviewer: Jeanine Poggi, editor, Ad Age

What’s next in the measurement upheaval
Josh Chasin, chief measurability officer, VideoAmp
David Levy, CEO, OpenAP
Bharad Ramesh, executive director of research and investment analytics, GroupM
Moderator: Jack Neff, editor-at-large, Ad Age

The evolving role of data and programmatic in this year’s upfronts
Sponsor session
Moe Chughtai, global head of advanced TV, MiQ
Brad Stockton, senior VP of U.S. national video innovation, Dentsu International
Interviewer: John Dioso, editor of Studio 30, Ad Age

In conversation with Warner Bros. Discovery
Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery
Interviewer: Parker Herren, TV reporter, Ad Age

In conversation with TelevisaUnivision
Donna Speciale, president of U.S. advertising sales and marketing, TelevisaUnivision
Interviewer: Parker Herren, TV reporter, Ad Age

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