Walmart: Apparently, when one automatic glass door at Walmart closes, another opens. After recently selling off DTC brands such as Bonobos and Eloquii, the chain has entered a partnership with Adore Me, the DTC lingerie brand. Adore Me, owned by Victoria’s Secret, is rolling out a line exclusive to Walmart called “Adored by Adore Me” at a discounted price point.
Taika: The cult DTC coffee and matcha drink brand is reportedly rolling out in Target stores soon. TBD on details, but it’s not a surprising move—the brand raised $2.2 million in seed funding in 2021 that included an angel investment from the former co-CEO of Whole Foods. The matcha market is expected to grow over the coming years, too. It was valued at $3.15 billion in 2022 and is expected to reach $5.72 billion by 2027.
from Digital Marketing Education https://ift.tt/ltI09dT
No comments:
Post a Comment