I’m an artist, a filmmaker, an activist—but first and foremost I gotta secure the bag; there is no safety net. No matter how many artisan coffees I kick back, I come from the ends (that’s London for the hood), and no way am I ever going back there. … There’s no Maru coffee in the bits!
Twisting my thick, black Indus-Valley locks round my henna-brown index finger, I questioned the who, what ’n’ why’s … and then something clicked. An epiphany, a moment of clarity—tearing my reel apart to scribble the blueprint for a new chapter. No more answering briefs, regurgitating references and giving them what they want … But presenting me — the person with a purpose, wholly, unapologetically as the product (directing is just the packaging).
My story became my script, my POV my superpower, my otherness my USP. And by seeing my authentic, goofy, high-energy, silly-swaggy self in what I created, I did what all creatives dream of: I aligned the art and the commerce—they didn’t need to be at odds!
I resurrected the hustle and the hunger that had once fueled me to land me a scrappy little NFL spot. … No money, but all the opportunity to cast a few friends and write a little ode to the world I knew best: “the ends.”
from Digital Marketing Education https://ift.tt/bdXwZa0
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