“Media continues to be a strategic priority for P&G,” a spokeswoman said in a statement. “We are focused on building a media organization that is best in class at creating value for our brands, providing superior communication to our consumers and leading innovation in media. We are working through a transition plan” regarding how D’Angelo’s position will be filled.
D’Angelo in a statement said that “Working at Procter & Gamble has been the highlight of my career, and it has been a privilege to have played a part in its media transformation. I look forward to spending more time with my family but intend to stay active in the industry, advising and mentoring the next generation of leaders.”
D’Angelo came to P&G in 2016 from Mondelēz, a relatively rare outside hire for the company that mostly promotes from within. He’s overseen a media transformation that his bosses, Chairman-CEO Jon Moeller and Chief Brand Officer Marc Pritchard, have discussed extensively over the past year that includes in-house media planning and buying as well as increased use of programmatic trading of digital media and connected TV.
In the process, P&G brands at the forefront of such efforts, such as Tide and Pampers, have been able to attain reach of up to 90% of target audiences as the company has slowed its spending growth over the past year while still beating revenue forecasts.
from Digital Marketing Education https://ift.tt/V8xjOSN
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