Immediately after Musk declared that he had a new CEO in mind, media observers started to guess that it would be Yaccarino, because she has cultivated a close relationship with Musk since he bought Twitter in October. Yaccarino has been one of Musk’s most vocal supporters at a time when those have been hard to find. Yaccarino has praised Musk, and maybe even more importantly, liked his tweets.
Despite over three decades in TV, first at Turner before joining NBCUniversal, Yaccarino had recently begun likening her post and NBCU sales division to that of a tech company rather than a media company, telling Ad Age previously she considered it in league with Silicon Valley companies rather than those of the broadcast world.
Read more about Linda Yaccarino
Speaking about Yaccarino with industry sources, the topic of her ambitions is guaranteed to arise—her being passed over for NBCU’s CEO for Jeff Shell (who was recently dismissed from the company for inappropriate relations with a worker) and conversations around her likelihood for the role at Twitter have long been circulating.
NBCU touts Twitter as one of its largest digital distribution partners.
Just weeks after Musk entered Twitter offices for the first time, Yaccarino was one of the only major media execs outwardly backing him. “There is no surrogate for Twitter,” Yaccarino said at an Ad Age event in early November. “Twitter is the single, No. 1 biggest content partner, content distribution partner for NBCUniversal.”
Since then, Yaccarino and Musk have only grown closer. In April, Yaccarino held a talk with Musk at Possible, an event in Miami affiliated with the marketing trade group MMA Global. This month, NBCUniversal and Twitter renewed their partnership during NewFronts week, the digital advertising confab. NBCU is planning major Olympics coverage on Twitter for Paris 2024. Through it all, Yaccarino has been in Musk’s Twitter replies with friendly likes, comments, and Musk’s favorite emojis.
from Digital Marketing Education https://ift.tt/qtc4lI5
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