In total, Geico is running four spots that will appear in both 30-and 15-second versions. In addition to broadcast TV and streaming, the work will also run on social channels including Twitter and TikTok.
The ads, which come from longtime creative agency partner the Martin Agency and Framestore, are notable in that they include a celebrity beyond the gecko—a fan favorite, according to a recent Ad Age poll. Typically, the brand’s commercials only feature the lizard, who first began appearing as a mascot in 1999.
from Digital Marketing Education https://ift.tt/7Hk1piK
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