Challenges and opportunities
One fan asked about the biggest challenges and strategic opportunities for Taco Bell.
“To me, both answers are the same,” Montgomery wrote. “Breakfast is a huge area of opportunity. And while we’re your best pal for late night, we want to see you early too!”
The fast food chain has been pushing its breakfast options with a new ad again featuring Pete Davidson, a.k.a Peter Davidson as a sort of morning show host.
Taco Bell is also trying to test ways to make menu options vegan.
On Mongtomery’s path to becoming CMO
One fan seemed surprised at Montgomery’s age (36) and asked about his journey to the C-suite, and his advice on getting into a leadership role.
Montgomery pointed to surrounding himself with the right people.
“Honestly, you have to really have a mindset of service + being selfless,” he wrote. “Ultimately the job of CMO is about unleashing the power of creativity in other people. My advice would be surround yourself with people who are where you want to be and learn as much as you can from them. I wouldn’t be here today if other leaders didn’t guide me and take a chance on me.”
…and his Taco Bell order
“I’m a taco bell purist—so a regular crunchy taco, grilled bean burrito with extra onions (we’re working to bring back the option to order burritos grilled in the app, but you can ask team members in restaurant in the meantime), chicken quesadilla (add green sauce, add double chicken), and baja blast zero.”
from Digital Marketing Education https://ift.tt/oKU0hP4
No comments:
Post a Comment