“We want to leverage digital and social to help what we call educate the audience and help them, you know, realize the value that insurance can bring to their lives, but do it in a entertaining way,” said Burrell, adding that Geico expects to have a bigger presence on TikTok, for example, in the future.
On the podcast, he also discusses Geico’s long-running relationship with creative partner the Martin Agency and why the gecko has been able to maintain its appeal with customers, both young and old, since the character’s 1999 debut.
Look back: The most popular insurance ad characters
from Digital Marketing Education https://ift.tt/725ytYl
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