Wednesday, May 17, 2023

Condé Nast’s Agnes Chu on Vanity Fair, Starbucks and the value of inclusive stories


Whether directing and producing theater with my peers in high school, making experimental 16mm films in college, or collaborating with powerhouse producers such as Frank Valentini, Melvin Mar or Supper Club on everything from soap operas to comedy sitcoms to documentary series, I have been hooked to the magic of storytelling, and I have been hooked to the art of making with a group assembled in service of creativity. As in “The Goonies,” I find it great fun to belong to a team on a purposeful adventure together.

Now at Condé Nast Entertainment, I am fortunate to lead a portfolio of some of the world’s most iconic and culture-defining brands, including The New Yorker, Vogue, Vanity Fair and Architectural Digest, in the mediums of film and TV, podcasts and digital video. Along with entertaining, educating and inspiring audiences, we also produce branded content for advertisers, led by fellow AAPI Lloyd DSouza.

Through our purpose-driven Mission Studios, we recently created “Vanity Fair x Starbucks: Bridging the Gap,” a campaign exploring the importance of foundational inclusion through the perspective of deaf barista Samin Liddick. Leveraging her daily lived experience, she guided Starbucks in the creation of the first accessible and inclusive Starbucks Signing Store in Washington, D.C., a space designed by and for the deaf and hard of hearing.



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