“It could perhaps in time create a song that is, on the surface, indistinguishable from an original, but it will always be a replication, a kind of burlesque,” Cave wrote. “Songs arise out of suffering, by which I mean they are predicated upon the complex, internal human struggle of creation and, well, as far as I know, algorithms don’t feel. Data doesn’t suffer.”
He’s right—for now, anyway.
David Ogilvy argued that creatives helped brands and businesspeople escape “the tyranny of reason.” Hyper logical, left-brain thinking is often at odds with generating really game-changing creative ideas. And this is still true in the era of ChatGPT.
“The creative process requires more than reason,” Ogilvy wrote in “Confessions of an Advertising Man.” “Most original thinking isn’t even verbal. It requires ‘a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.’ The majority of businessmen are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”
AI tools are incredible imitators. Because that is exactly what they are designed to do: imitate. ChatGPT doesn’t actually know what it is saying, or even what it means. As a language processing model, it digests oceans of data from the internet and then spits out sentences and syntax based on statistical probability.
It’s an aggregation of the average. This is what being trapped within the tyranny of reason really looks like.
from Digital Marketing Education https://ift.tt/yRb4xCg
No comments:
Post a Comment