Dynamic camera movement, visual effects and choreographed transitions are the crux of the “Made to Order” campaign. To achieve the variety of moves in the spots, McMorrow employed the use of the Arri Trinity 2 camera stabilization system. Operated by Ari Robbins (Everywhere All at Once and La La Land) the Trinity 2 delivered an impressive range of motion, speed and mobility.
McMorrow is a director who honed her creative voice developing, shooting, and producing noted and popular unscripted and documentary shows, followed by a leap into agency life before uniting these experiences as a commercial director with GLP.
“Nikki’s preparation is next level, from treatments to boards to decisions at every stage of production. I’m consistently impressed with how she visualizes, communicates, then brings her creative vision to life on every project,” says GLP EP Abe Sands.
“My GLP family is a constant source of inspiration. The work is outstanding,” praises McMorrow. “My EPs, Smitty and Abe, bring a wealth of expertise and are skilled advocates of the director’s vision. It’s a great partnership.”
Credits:
Client: Square
Group Creative Director: Nico Martinez Phipps
Design Lead: Austin Long
Copy Lead: Marc Dolan
Production Company: GLP Creative
Director/Editor: Nikki McMorrow
Executive Producer: Abe Sands
Executive Producer: Greg Smith
Producer: Kayellen Moran
Director of Photography: Luke McCourbrey
Post: Trident Post Production
from Digital Marketing Education https://ift.tt/w7WzGNj
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