This year, Obsess plans to grow the virtual commerce platform through self-serve tools that enable any retailer, large or small, to launch these shops.
Retailers such as American Girl are seeing success with the immersive stores, Singh said, especially since kids are naturals at navigating online platforms. “Their store is a virtual museum, and every doll has its own room and each accessory that they sell is part of that environment,” she said. Visitors spend 1,000% more time in the virtual American Doll store compared to the traditional e-commerce site, and there is a 25% higher add-to-cart rate. “What’s so cool about the virtual space is that there are no limitations,” Singh added.
from Digital Marketing Education https://ift.tt/dyzxwFr
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