Canadian women’s soccer player Janine Beckie and Canadian WNBA player Laeticia Amihere are the spokespersons for the campaign.
Beckie has been a vocal advocate in the ongoing wage battle with Soccer Canada.
“Women’s sports are advancing because of people in sports doing exactly this – choosing to fight for better,” said Beckie.
“We can’t sit on the sidelines and hope for change. We need fans to join the movement: buy merchandise, tune into games on TV, share opinions publicly, bring friends to events, call out sexism and hold humanity to a higher standard. There are so many great ways to get involved, but we need to keep raising the bar for visibility.”
“I want little girls and young women everywhere to know that women’s sports are only going up from here,” said Amihere. “You can make it; I promise you can. It is important to me to help pave a way for young women.
As Ally says, ‘aim high,’ because basketball is on the rise for women. Just watch.” The campaign launches before the first-ever WNBA game played in Canada at Scotiabank Arena, and has robust influencer support featuring Canadian Olympians, athletes and broadcasters on Instagram and TikTok.
The campaign is further supported by digital out of home, in-restaurant posters and a social media buy.
About Fast and Female: Fast and Female is a Canadian charity on a mission to empower self-identified girls aged 8 to 14 through sport and physical activity. Founded in 2005, Fast and Female believes in the power of positive sport experiences and role models to give girls leadership, teamwork and resiliency skills. For more information, visit https://fastandfemale.com.
About Hard Work Club: Hard Work Club is an advertising and design company that makes heart-grabbing work, for hard-working brands. For more information visit https://www.hardworkclub.com/
from Digital Marketing Education https://ift.tt/V9h4qIG
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