We know that running isn’t the only sport where women are underrepresented and underpaid—it’s pervasive. In fact, only 5% of all sports media coverage goes to women. This is why we took our commitment one step further, promising to dedicate 100% of all campaign coverage and content to women. Who shows up in our newsfeeds and on our screens impacts how we view women in sports. I’m proud our work is taking a stand and a step in the right direction for gender equity in sport.
This is the kind of work that makes me proud to be a CEO. We are building a community of strong, empowered women.
My Singapore roots also instilled a deep respect for community, and I understand the power of building a diverse support system. I credit so much of my success to listening to and learning from these diverse perspectives, which is why I’m so proud to be involved in key associations like 108AMAM (Asian Marketers And More), BRIDGE, DFA’s Diversity Coalition and Women in Dairy. I encourage anyone interested in learning from these diverse, talented communities to join or reach out.
To young AAPI creatives: Own your unique perspective and embrace your background. You’ll find your voice, your passion—and then listen to it. Let that inner voice guide you and create the work that feeds it. Your best work will follow.
from Digital Marketing Education https://ift.tt/EUPZR6M
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