The 60-second spot was created in-house and will air during the second quarter of the game on Sunday. From there, a multi-platform campaign built around the spot will roll out on TV, social media, out-of-home, and other channels in the weeks after the game. The Farmer’s Dog worked with the production company Sanctuary Content to produce the ad.
As “Forever” by Lee Fields plays in the background of the spot, viewers watch a little girl feeding and playing with her puppy. Soon, the girl is an angsty preteen slamming her bedroom door as her older dog waits for her on the bed, tail wagging; then she’s an adult packing up to move out of her childhood home, saying goodbye to the dog on the front lawn.
The dog is there for her wedding and during her pregnancy, with gray eyebrows framing his sweet face. Of course, all of these events are interspersed with scenes of the woman feeding The Farmer’s Dog food to her furry friend.
from Digital Marketing Education https://ift.tt/qeEiljT
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