Monday, February 6, 2023

Super Bowl Stallone moves mountains for Paramount+


Here’s another Super Bowl ad, Sylvester Stallone for Paramount+ – yet another star but fair enough for a streamer. Sly seems to have discovered his comedy chops in later life, this time courtesy of Droga5.

Only question about all these is: when there’s a star in everything do they lose whatever value they may have had? Playing against type can work though, as here.

MAA creative scale: 7.



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from Digital Marketing Education https://ift.tt/MLUiJdO

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