Monday, February 6, 2023

AI platform Dialpad to air local Super Bowl commercial


“‘The Good Ai’ captures the world’s fascination with AI and the journey we’ve all been on as it has evolved throughout our lifetimes. And it has now reached the workplace in a bigger way than it ever has before,” said Morgan Norman, chief marketer at Dialpad, in a statement.

The spot, created by Hybrid Productions, will have regional airtime in San Francisco and Seattle markets only. 

It is still unclear how sizable a role AI will play during this year’s Big Game. Avocados From Mexico previously said it would link a QR code in its national Super Bowl spot to ChatGPT, but last week decided to axe those plans.



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