Leslie David Baker is back with heart-shaped Honey-Nut Cheerios, and his former co-star and real-life bestie Phyllis Smith.
In the central spot created by ad agency Anomaly, “Genie,” Buzz the Honey Nut Cheerios Bee appears “like a genie” as the pair enjoys eating Honey Nut Cheerios together.
Phyllis asks Buzz if he grants wishes, begging to forget the vision of her neighbor in biking shorts. In return, Leslie deadpans: “I don’t think the bee can help you with that.”
These spots mark the first of a campaign that will span the entirety of 2023, with Cheerios continuing to roll out new creative that interweaves the same joyful humor between Leslie, Phyllis, and Buzz.
“Being on set with Phyllis felt like the good ol’ days — especially as we were able to get back to improv’ing as we used to do together – but this time with Buzz the Bee,” said Leslie David-Baker on his role in the campaign. “I’ve loved Cheerios since I was a kid, and now I realize that Cheerios not only tastes good but it’s good for me. It’s one part of my heart health commitment for my family, friends and fans.”
“Leslie is so thoughtful and a joy to be around, so being able to work with him again while also working with Cheerios—my favorite cereal since I was a child—was a win-win situation, especially for a topic like heart health,” said Phyllis Smith on reuniting with Leslie. “Monitoring and maintaining your heart health is so important for you and your loved ones.”
“It was amazing to bring Leslie back for his second year with our Cheerios Hearts campaign – but this time with his best friend Phyllis to help us showcase the importance of finding your ‘why’ with the relationships that matter the most to keep your heart health,” said Kathy Dixon, Senior Brand experience Manager for Cheerios. “As Leslie and Phyllis reminded us so well throughout this campaign, with a little laughter and a lot of love, a heart health journey can be fun.”
Meanwhile, in “Friendiversery,” Leslie pulls two boxes of heart-shaped Cheerios out of a bag. Phyllis exclaims, “you remembered!” To which, Leslie states: “Congratu-birthday-friend-aversary.”
from Digital Marketing Education https://ift.tt/VzKCZU4
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