The Public transport in Stockholm, SL, challenges the flexibility of car travel in an extensive campaign. The entire campaign oozes a basic “bah, screw it!”, as it shows the negative of car travel in the most mundane possible way.
The campaign developed by “Familjen”, in Stockholm highlights all the annoying and bad things about using a car in the city, highlighting that it’s certainly not the “easier” way to get around as some people might think.
I know that I’ve said this before, but I really like the way the art direction was handled in this campaign. It’s so down to earth/reality/mundane, that it’s actually refreshing as a contrast against the super colorful and loud ads that we are currently oversaturated with. (The Swedish word to describe current art direction trends would be “bjärt”, class dismissed!) It also serves to re-enforce how tedious traffic can be, while evoking the feeling of a silent sanctuary once you notice the SL logo which basically looks like a hug. Big fan.
from Digital Marketing Education https://ift.tt/hG6qYjv
No comments:
Post a Comment