Advertising culture has confused activity with progress and chaos with creativity. Now that we’re between the pandemic and a new normal, we have the chance to make some systemic changes in how we operate.
Look at your calendar, dominated by Zoom, Teams and Google Meets. That means we talk a lot about the work, leaving only the times when we’re exhausted to do it. That’s akin to revving the engine without putting the car in gear. It goes nowhere, and soon things begin to break.
No wonder “goblin mode”—using your time for yourself unapologetically—beat “metaverse” for the Oxford English Dictionary’s word of the year for 2022.
We’re aware that employees are reassessing hours of commuting to soulless cubes. And many bring separate laptops and tablets to “keep up” throughout command performance meetings. Yet are we aware of what this is doing to our productivity on a daily basis?
The root cause is fear that if we don’t go fast enough all the time, we’ll miss something. When we let action masquerade as progress, we set up to fail. Then we can’t address the fundamental, underlying issues. As my driving instructor said, driving wildly into a corner just slows you down.
Rethink your organization as a state of work
It’s not your headcount, it’s your collective head. “The traditional approach has become a rote exercise that’s done because everyone does it,” Alexander Kjerulf, co-founder of Heartcount, the employee satisfaction software company, recently told The New York Times. “But few people actually see any value in it—and that goes both for employees and management.”
Clear up your calendar
We need to rethink what the calendar is for. Treat it like the corners on a racetrack—use it for navigating and planning so it can set people up for momentum in work—the straightaways. People can’t go very fast if they’re continuously having to navigate turns. Our leadership job is to create more straightaways, more momentum, and smoother speed.
from Digital Marketing Education https://ift.tt/y4vV25b
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