The spot from WPP’s Ogilvy London will air between 4:30 p.m. and 5 p.m. ET before Sunday’s Big Game, showing skincare stories of real women and comparing those to Dove’s changes with the message: “You’ve evolved. So have we.”
The Dove Renewing MicroMoisture launch is “the biggest Dove relaunch of the last few decades,” said Fernando Fernández, global president of beauty and wellbeing for Unilever, in a December investor presentation. “It’s modern, premium and each unique design is more user-friendly and ergonomic, and it has a stronger shelf presence. This is a superior mix that will allow us to take a 10% price increase in the biggest part of our U.S. business.”
from Digital Marketing Education https://ift.tt/owu1IOq
No comments:
Post a Comment