It goes without saying that the game-day commercial itself will not be a national spot. You can’t even call it regional. Let’s call it hyperlocal. It will run at one location only—inside the Blockbuster store in Bend, Oregon, where store manager Sandi Harding will play it on a TV from a VHS copy. Don’t fret, though—if you really want to see it, they are going to be broadcasting the whole event live on Instagram.
As goofy as it is, the stunt’s meta weirdness is fun—roping an all-but-forgotten cult brand into the biggest media circus of the year. And if the apocalyptic theme is a little dark, that’s on brand, too—for a company that’s been left for dead (yet lives on!).
“We know that the world as we know it may be coming to an end, but we refuse to go down without a fight,” Harding said in press materials sent to Ad Age. “We want to remind everyone that there’s something special about the tangible experience of browsing the shelves and discovering something new. And honestly, if the world is ending, we want to go out with a bang.”
from Digital Marketing Education https://ift.tt/q7snmHS
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