Fenty was talked about more than any other brand on social media, according to data released Monday from the social listening site Sprout Social. Fenty’s product placement resulted in 16,432 mentions for over 180,708 engagements and more than 321 million impressions, more than that of Tubi, the topmost advertiser mentioned, which saw 5,546 mentions and 21,094 engagements on Sunday, Sprout found.
Fenty’s mentions also tracked at 86% positive sentiment on Sunday, Sprout reported.
Such buzz was helped by social posts from the singer’s own brands. On TikTok, for example, Fenty Beauty was quick to post the compact-checking clip from Rihanna’s show with the caption, “Y’all wanted a special guest, right?”
from Digital Marketing Education https://ift.tt/rNaqSW9
No comments:
Post a Comment