Robertson outlined a series of guidelines for employees to follow as the agency explores and potentially integrates generative AI into its future business. Employees are not to use generative AI tools for client work unless approved by the agency’s legal team, should not invest in paid AI tools and should speak with Roberston first before engaging with clients about using AI in business and strategy. Some BBDO clients have already rejected work where this kind of AI was used, according to the memo.
But employees are encouraged to explore these new tools in internal sandbox environments, and a multidisciplinary group of people from agencies, IT, security, training and development and legal was created to explore the future use of generative AI for the agency.
“We will continue to experiment and explore AI as much as we can, because we know how exciting it is, but we are focusing on understanding the ins and outs of these tools outside of the public domain as much as possible while we’re still learning,” the agency said in a statement.
from Digital Marketing Education https://ift.tt/HbzEJon
No comments:
Post a Comment