Agencies face headwinds of slowing growth in digital advertising and a potential recession.
Yet amid the warning signals, investors have been bullish. Shares in one of the world’s biggest agency companies last week reached an all-time high.
That in part reflects how agency companies are striving to move the business from creating ads to a bigger stage of creating change for marketers.
The Agency Report examines how agency companies are positioning themselves in the burgeoning field of business transformation, a wide-open sector that could help insulate agency companies from an advertising downturn and recession.
But the CEO of one top agency firm cautioned: “I don’t think anything in the world is recession-proof to be blunt.”
from Digital Marketing Education https://ift.tt/E1w9bLm
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