Monday, April 24, 2023

Do Pets At Home customers see the funny side?


in Advertisers, Agencies, Creative, Finance, News

17 hours ago

The world, you may have noticed, has gone pet mad – and not just those yappy cockapoos blighting the neighbourhood since lockdown.

UK firm Pets At Home has over 450 stores and a market cap around £2bn, about half of Sainsbury’s. Brand agency Nomad and The&Partnership are giving the brand a makeover (not that it seems to need one) with a new campaign featuring some pet-related follies.

Quite brave really as many pet owners might find the activities depicted as perfectly reasonable, may even be offended that some may find a full operating team on a hamster overkill.

MAA creative scale: 6.5.


featured pets at home



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