Source: Ad Age Datacenter (Ad Age Agency Report 2023).
Agency companies database: AdAge.com/agencyfamilytrees2023.
Expanded listings: AdAge.com/agencyreport2023.
About Agency Report: AdAge.com/aboutagencyreport2023.
Revenue submitted by agencies and companies on Ad Age questionnaire, obtained from public documents or estimated by Ad Age Datacenter. Revenue and listings for 2022 based on data collected and/or adjusted in 2023. Numbers rounded.
Organic growth by agency company:
Source: Ad Age Datacenter (Ad Age Agency Report 2023) from company disclosures. Organic growth is growth excluding acquisitions, divestitures and effects of exchange rates. Organic growth for WPP, Publicis, Interpublic and Dentsu based on net revenue or figure similar to net revenue. Organic growth for Omnicom based on revenue. Dentsu 2020 U.S. figure is for Americas. Numbers rounded. 2023 forecast: Company guidance from February 2023 earnings calls and disclosures.
U.S. agency growth by discipline:
Source: Ad Age Datacenter (Ad Age Agency Report 2023).
Disciplines may overlap. For example, a health care agency may generate a portion of its revenue from customer relationship management/direct marketing, or a public relations agency may generate a portion or all of its revenue from health care marketing.
1. Increase of 9.9% in 2022 factors in agencies captured in Ad Age Agency Report 2023 and disclosed organic growth for major agency holding companies.
Agency growth over time:
Source: Ad Age Datacenter (Ad Age Agency Reports). Increase of 9.9% in 2022 factors in agencies captured in Ad Age Agency Report 2023 and disclosed organic growth for major agency holding companies.
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