“Request for Proposal” was directed by Ghost + Cow (the directing duo of John Carlucci and Brandon LaGanke). “The Gen Z Next Door” was directed by Chelsea Lupkin. And “Under the Impression” was directed by Ghost + Cow and Lupkin together.
This blurring of the line between consumer and B2B is something Tubi did with its Super Bowl campaign as well. The rabbit-hole spot didn’t just help consumers better understand Tubi, it helped all the media buyers watching understand it, too.
“That spot really articulated a lot of what we’ve been saying in our sales conversations and a lot of what we’ve been talking to advertisers about,” Clevenger said. “We’re all watching the Super Bowl. Explaining Tubi visually in such a creative way was not only intriguing to consumers, but to advertisers as well. It made it click.”
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“While B2B marketing can rely heavily on touting the latest ad tech features or metrics, we wanted to speak to advertisers like consumers by creating branded content to entertain,” said Hunter Fine, creative director at Mischief. “It’s true to Tubi’s unconventional style, and comes hot on the heels of the mischief they made at the Super Bowl.”
from Digital Marketing Education https://ift.tt/idmjAQG
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