The awareness-raising campaign from Lucky Generals’ Special Ops team is made of two elements. The first is an organic Linkedin takeover as part of a social campaign #workexperienceforall. High-profile users on the platform are encouraged to change their profile picture, bio and current job to that of their teenage self, reflecting their first work experience placement. This will show their personal work experience story and the journey they went on to become their successful selves.
“Rosie, Rosie, you’re not allowed to sleep here. They want you to leave” – Rosie Holt, comedian
The short film, a thirty-second edit above and the full two minute edit is below, is backed by hard-hitting OOH and digital assets, supported by Mindshare, Clear Channel, Alright Media, and Snapchat, featuring lines such as ‘Don’t Let the Nepo Babies Win’. The objective of this work is to reach out to the younger generation and their parents, with three primary aims in mind. Firstly, to make them aware of the disadvantage they face due to lack of work experience. Secondly, to instill a sense of injustice about this situation. Finally, to empower them to take action to remedy this issue, with the hope that it will reach political leaders and bring about lasting change. This initiative is known as Speakers for Schools.
from Digital Marketing Education https://ift.tt/xIrt74c
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