The potential to replace Carlson with another host could be a positive change for advertisers, said Wieser.
“If [Fox] were to provide a perch to someone else who is espousing white nationalist views, I think it’s safe to say that advertisers with large brands will continue to stay away,” said Wieser, who also noted that “the impact is not just on the one show—there are advertisers who stayed away from Fox and News Corp more generally because of association with him.”
The lineup of advertisers for “Tucker Carlson Tonight” is mostly void of major, national brands and is rather populated by direct-response advertisers, which Fox Corporation Chief Financial Officer Steve Tomsic said represented a soft market in the company’s second-quarter earnings.
For Fox News more broadly, its top advertisers over the month of April haven’t differed substantially from those of “Tucker Carlson Tonight,” with the most notable brand added to the list being Liberty Mutual, according to iSpot.
from Digital Marketing Education https://ift.tt/6Zt721d
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